Post by account_disabled on Feb 1, 2024 8:30:23 GMT
Mobile / Google launches privacy sandbox to limit ad tracking on Android, calls 'dull approaches' like Apple's 'inefficient' Google launches privacy sandbox to limit ad tracking on Android, calls 'dull approaches' like Apple's 'inefficient' February 17, 2022by Martin 6 Google has announced plans to strengthen user privacy on Android with a new initiative that will end cross-app tracking on Android over the next two years and make it harder for advertisers to track users in other apps. In a blog post , Google announced a multi-year project called "Privacy Sandbox" that introduces "more private advertising solutions" for mobile apps.
Privacy Sandbox cornerstones limit data sharing with other C Level Executive List third-party applications and make it more difficult for advertisers to profile users for targeted advertising purposes. Today, we're announcing a multi-year initiative to build Privacy Box on Android, which aims to introduce new private advertising solutions. In particular, these solutions limit the sharing of user data with third parties and work without cross-application identifiers, including advertising IDs. The new initiative shares similarities with Apple's App Tracking Transparency (ATT) framework, which launched last year with iOS 14.5 .
Unlike Apple's ATT, which requires all apps to ask for user consent before tracking them on other apps and websites, Google's Privacy Sandbox limits app capabilities by default, as well as new privacy protections to enable advertising. looking for mobile. With today's announcement of the Privacy Sandbox, Google apparently took aim at Apple's ATT framework, saying that "blunt approaches are proving ineffective" and that "other platforms are taking a different approach to ad privacy, openly limiting existing technologies used by developers and advertisers." they do." According to Google, the purpose of the Privacy Sandbox is to "ensure that users know their information is protected and that developers and businesses have tools to be successful on mobile.
Privacy Sandbox cornerstones limit data sharing with other C Level Executive List third-party applications and make it more difficult for advertisers to profile users for targeted advertising purposes. Today, we're announcing a multi-year initiative to build Privacy Box on Android, which aims to introduce new private advertising solutions. In particular, these solutions limit the sharing of user data with third parties and work without cross-application identifiers, including advertising IDs. The new initiative shares similarities with Apple's App Tracking Transparency (ATT) framework, which launched last year with iOS 14.5 .
Unlike Apple's ATT, which requires all apps to ask for user consent before tracking them on other apps and websites, Google's Privacy Sandbox limits app capabilities by default, as well as new privacy protections to enable advertising. looking for mobile. With today's announcement of the Privacy Sandbox, Google apparently took aim at Apple's ATT framework, saying that "blunt approaches are proving ineffective" and that "other platforms are taking a different approach to ad privacy, openly limiting existing technologies used by developers and advertisers." they do." According to Google, the purpose of the Privacy Sandbox is to "ensure that users know their information is protected and that developers and businesses have tools to be successful on mobile.